The main point
As the supermodels are turning into a product of the fashion industry, there will be specific rules to follow. For instance the models should be young, skinny, long and especially good looking. However, Armani does the controversy; it returns to its roots by dressing the models the rest of the fashion industry ignores. The four models for the New Normal collection include Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann, all past the age of 40.
Supermodels can make a statement
The standard in fashion has been changed over the years, as we saw much younger models the last few years. At its worst, there was even a 10-Year old model on the cover of the French Vogue. Do you remember Thylane Lena Rose Bondeau in the picture below? After all, the editor received lots of criticism after it was published.
Nevertheless, this standard gradually changes into a more natural woman, who isn’t that young and doesn’t wears size zero. More likely is the new campaign of Armani, in which the brand is turning into its roots and give the models, who all past the age of 40, a new opportunity to shine bright. Also three supermodels of the fashion brand Balmain were rocking the upcoming spring/summer 2016 collection as well. The ‘90s most iconic supermodels Cindy Crawford, Claudia Schiffer and Naomi Campbell were reunited for a little moment! The beautiful thing about different brands who are returning their ‘older’ models, is that they still can be beautiful at their age. They emphasize that ageing is natural, it is a part of life and not something you have to cover.
Identity based on roles
Maggie Rizer, a previous all-American model, returned into the pages of Vogue in 2015. However, this time she returns modelling as a mother. She points out the same essence as the models from Armani and Balmain, namely that it doesn’t matter what you are or how old you are, it is all about the way you represent the best version of yourself. Another example of turning into another type of identity is the 85-year old Chinese man, who is a resident of rural Fujian Province. The identity of this man is known as a farmer, however after a photoshoot taken by XiaoYeJieXi he turned into an inspiring fashion icon.
As you can see, identity is not based on one particular thing, and it should be appreciate a little bit more.
See you next time,
Amy Melenboer ♥
Sources:
http://www.ibtimes.co.uk/vogue-david-cameron-192901
http://www.vogue.com/13299814/maggie-rizer-returning-to-vogue/
http://www.brit.co/balmain-supermodel-ad/