Did you know that we waste 1.3 billion tonnes of food together, every single year? Besides, the amount of food which is wasted worldwide is a third of the total produced. Due to this shocking news, there have been different organisations and companies who are trying to reduce this huge amount of squandering by taking some measures.
The essence
In January this year, British supermarket chain Asda introduced imperfect fruit and vegetables encouraged by Jamie Oliver and Jimmy Doherty. Asda created the ‘wonky veg box’ that include different fruits and vegetables which is enough to nourish a family of four for a whole week.
Asda’s Wonky Veg Box
Another example which is released a bit earlier is the Ugly Food Shop which is located in North Wales. The Ugly Food Shop is an initiative by students from the University of Bangor, who hope that the shoppers will adjust their opinion about imperfect food. They adopted the slogan ‘beautiful on the inside’, which is the main point according to their promotion.
Developments that matter
These examples are related to a few trends among the society of today. First of all, people receive more knowledge about every topic you can imagine, due to the digitalisation of the world. Therefore, it gradually makes people aware of the developments that occur in the entire world, for instance in the way that people are suffering from the lack of food in poor areas.
Also the food waste deserves a point of attention, therefore the initiatives like the Ugly Food Shop and the Wonky Veg Box are great examples of a flawsome marketing promotion. Just like highlighting the imperfections in people’s appearance, people want the same for food. Many fruit and vegetables are thrown away just because they have a few blemishes or nobbles on it. Nevertheless, nobody said that the appearance of food influences the taste, do they? It doesn’t have to be appealing to taste great is the main point they want to communicate.
”I’m beautiful on the inside” – Ugly Food Shop
Changing into a more conscious policy is another much-discussed topic, as the consumer is willing to invest in a better world. As a result of these changes in mentality, the transparency is growing with it. The amount of people that is well-informed about the durability, waste and lack of food is increasing and therefore gradually creates an open world.
Future perspective
If such developments that create a better and honest world keep increasing, the world of tomorrow will be more beautiful than ever. When we all invest in our world, it will become endurable for every single nation. In the best case, the poor regions of today won’t have to deal with famine any more. That will be great, isn’t it?
See you next time,
Amy Melenboer ♥
Sources:
https://theconversation.com/wonky-veg-and-ugly-fruit-are-making-a-comeback-heres-why-54606
http://www.bbc.com/news/uk-wales-north-west-wales-31737280
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