We all know the green and blue check marks on different products we find in the grocery stores. There has been a lot of criticism that not all products are healthy choices and therefore the producers have been lying to the consumers. The consumer doesn’t know when they should buy a product or not.
The solution
Hayden Peek, a British designer, invented a new tool to really show the nutritional data of all products you bought in the grocery store. He wants to summarize all the nutritional data on the bottom of a receipt, which are color-coded and indicate a low, medium or high amount of a specific group, such as fat or calories.
The reasons behind
Beside the criticism on the check marks, there has been distrust among consumers for a long time, and not only because of food information. Think of scandals among politics, companies and the bank system for instance. Furthermore, the introduction of the World Wide Web and the additional trend digitalisation have also changed the mentality of many people. Due to this, people are capable of sharing much more information than before. Information is scattered much easier and quicker. If you connect these changes, you can imagine that citizens deeply want the world to be more transparent and honest.
Also, life is busy. The world is more intense than it used to be, for instance in the way people are busy with work. A trip to the grocery store should be easy and quick; which is both included in the solution from Hayden Peek. The nutritional data on the bottom of the receipt gives everybody the opportunity to directly see an overview of the color-coded data.
What will be next?
At first, grocery stores cannot lie about the given information anymore. Besides, due to the confrontation on the bottom of the receipt, you can imagine that consumers will think twice during the next visit at the grocery store. If people receive more information and develop more knowledge, maybe the world will actually be a healthier one. In that case, the amount of people who are obese can downgrade. The World Health Organisation stated that by the end 2030, 74% of the men and 64% of the women will be overweight or obese. Who doesn’t want that to change?
Do you think this tool is ready to make a huge difference?
See you next time,
Amy Melenboer ♥
Sources:
http://www.citylab.com/navigator/2016/02/grocery-store-nutrition-label-receipt/471531/
http://www.psfk.com/2016/02/receipt-nutritional-info-grocery-shopping-hayden-peek.html
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